Reasons to learn about integrated reports

1. Financial accounting measures less and less value each year. ADD EXPLANATION.
2. Corporate Social Responsibility (CSR) more and more important
3. While many firms produce CSR reports, they have been doing so separately from their financial statements
4. Doesn’t it make sense to integrate CSR reports (and actual CSR activities) with financial reports (and actual financial activities)
5. That is the IR idea. Southwest Airlines produces an IR called “One Report”. Pepsico, HSBC, Unilever, Tata Steel participated in an IR experiment spearheaded by the newly created (2010) International Integrated Reporting Council. See their website at  www.iirc.org.
6. The traditional idea of financial reporting is being challenged and you can be in the know in only a few hours
7. See the short course at LINK PENDING